Tag: A/B Testing
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A/B Testing and Experiments Explained Simply (Data Analyst Series, Part 18)
A team shipped a new checkout button, saw a 9 percent lift on day two, and rolled it out. Six weeks later the number was worse than before. This part shows how experiments actually work, and how to stop reading noise as a win.
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About the Author

Dr Pranay Jha
Dr. Pranay Jha is a Cloud and AI Consultant with 18+ years of experience in hybrid cloud, virtualization, and enterprise infrastructure transformation. He specializes in VMware technologies, multi-cloud strategy, and Generative AI solutions. He holds a PhD in Computer Applications with research focused on Cloud and AI, has published multiple research papers, and has been a VMware vExpert since 2016 and a VMUG Community Leader.
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